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Episode 258 | WARNING: The Unconscious Mental Triggers Property Spruikers Use To Trick You

Property investors who get seduced into Off the Plan and house and land packages are often seduced through a marketing process that targets universal, emotionally-driven mental triggers.

And after heaps of folks wrote in about last week’s episode where we spoke of the perils of investing in these types of properties, we’ve decided that today we’re going to lift the lid on what exactly these mental triggers are. So people can spot the spruiker from miles away! Because there’s a VERY big difference between marketing for marketing’s sake… and simply being sold into buying dodgy advice & dud properties.

Full disclosure: you will notice that some of these we actually do ourselves… and, yes, we’re being very explicit in this. The reason why we use them is simple… these tactics get people to take action. But getting people to take action on something that will ultimately help them… versus taking advantage of human psychology so people buy an asset or invest in bad advice that only the Spruiker will profit from…... well…… it’s about time we even the playing field here, don’t you think?

And folks… Property Spruikers do NOT want you to know this stuff. Full stop.

… ‘cos once you learn this stuff… you won’t be tricked quite so easily!

 

Free Stuff mentioned…

 

The Unconscious Mental Triggers

  • 13:36 – Mental trigger #1
  • 16:25 – Mental trigger #2
  • 20:46 – Mental trigger #3
  • 22:45 – Mental trigger #4
  • 25:50 – Mental trigger #5
  • 27:05 – Mental trigger #6
  • 32:11 – Mental trigger #7
  • 39:51 – Mental trigger #8

 

 

 

Episode 257 | The Exception To The Rule When It Comes To Off The Plan Properties & House And Land Packages

Recently, ABC’s podcast The Money ran a very poignant episode on the financial risks of unregulated property investment advice (which we highly recommend you check out – details below folks)… which revealed the pitfalls of buying Off The Plan properties and getting snagged on the end of “one-stop-shop” spruiker seminars.

As well as interviewing two unlucky folks who learnt about investing in Off The Plan in the worst way possible, the episode also features a property ”sales person” … and the look from the other side… is… well… let’s just say we’ve got something to say about it!

‘Cos as you know folks, we hold a VERY strong view on these types of investments — and we’ve been very vocal about this since we first started croaking out this podcast — so why then … would we have an “an exception to the rule”???

Well… that’s where today’s episode comes in! ‘cos if you’re going to go there….. (and many of you STILL write to us about investing in Off the Plan properties AND House and Land packages.… then we want to make sure you stay FULLY informed.

AND we’re also going through a Q&A on this tackle this exact topic, so you might get the answer you happen to be pondering right now!

 

CLICK HERE to Listen to ABC’s The Money podcast episode — The financial risks of unregulated property investment advice

 

 

Other Free Resources Mentioned In This Episode

 

The Questions…

Question from Brittany

Hey guys! Absolutely love your podcast. Wanted to share something I found. The offer is – buy an off the plan apartment, and get a free Mazda 2. Reeks of a buyer beware scam! Is this even legal? I have never seen anything quite like it and had to share it with you guys.

 

Question from Alana

I have been listening to your podcast, I have invested in a house and land package in Tarniet, I will be owner occupier . I will be investing with a friend, therefore half the debt will be mine we will be investing around 450,000 total. There are proposed schools next door and a shopping mall and train station going in. Everything in your podcast leads to don’t buy a house and land package… have I stuffed this up already?

 

Question from Juan — Is It ALWAYS A No To Buy Off The Plan?

Hi guys, First of all – thanks for your great material! It’s great, ‘specially for someone like me who is new to Australia, understanding the way everything works here is gold. I have heard most of your podcasts and also done some research online and I wanted to ask a question around Off-the-plan investments that I still can’t understand. Everywhere people say it’s a big NO-NO. I understand the risks involved (delays, not seeing the finished product beforehand etc) but my wife and I have found an OTP property in a suburb we like (Bentleigh, within the Mckinnon School zone) and we think it’s a good place to live. The developer has done at least 3 different developments in the area all of which we like the finishes and have built it in perfect timing. I wanted to ask why would this be considered a really poor investment? Are OTP properties definitely a NO? I understand the case of Docklands and closer to the city suburbs where you had thousands of developments which made the price go down but in Bentleigh I don’t think this is the case. I have subscribed to locationscore.com.au and the score is relatively well considering that I will live in this property and it’s within my budget. I just wanted to get a sense of your thoughts around this as I am a true follower of your words of wisdom. Hopefully you have some words for me. Thanks in advance and keep up the excellent work of empowering people like me with information. Juan

 

Question from Phoebe

Hi Property Couch,

I have a question for you. My partner and I recently signed a contract for a 2 bedroom 2 bathroom apartment in Camp Hill, Brisbane. It is a brand new apartment building (small block – only 7 apartments). We plan on living in the apartment (for now but would like to rent it in the future – roughly 3-5 years time). The developer originally wanted $569k, dropped it down to $539k and we signed a contract for $529K. When applying for a home loan, the property was valued at the property $29,000 less than the purchase price. Their report considered market direction, volatility and segment conditions to be of medium to high risk. This is very concerning for us as first home buyers. We don’t know whether the banks are just being overly cautious. What are your thoughts on this? I know you mentioned in your very first podcast, if you are buying new, you are most likely paying too much. We think the apartment is really good quality and ticks a lot of our boxes. Help! Thanks for your time.

 

 

 

 

 

Episode 256 | From Gold Mine To Fool’s Gold: How This Property Investor Nearly Lost It All During The WA Mining Boom! – Chat with Rick Hockey

Some investors learn things the hard way. And today’s guest Rick Hockey — property investor AND real estate agent specialising in The Pilbara region in far north Western Australia — is, unfortunately, one of these folks.

In this episode you’re about to get a completely raw look at what it was like to be INSIDE the mining boom that hung a lot of property investor’s out to dry. And you’re going to hear it from someone who was right in the thick of it, and did TWO things during this time…

(1) INVESTED in the WA property boom, and

(2) SOLD REAL ESTATE before, during and after the boom!

Here’s the story… back in 1980, Rick Hockey and his wife Bev made Port Hedland, a dusty but dynamic little town exporting some seriously big volumes of minerals all over the world… their home. And things were good. Really good, actually. Especially when Rick made the shift to working in real estate and then the mining scene boomed to deliver some of the highest rental returns we’ve ever seen — and people from all walks of life were practically climbing over each other to call a basic 4 bedroom house in regional Western Australia theirs. And why was everyone keen to jump in? Well, that simple property in the middle of not-a-whole-lot would put $3,000 PER WEEK in their bank!

And Rick, like many of the locals, invested in these properties too. Lots of them. And life was passive cashflow rolling in (literally hundreds and hundreds of thousands each year), selling million dollar houses, releasing equity and buying again, and again, and again. Everyone thought the mining boom, and these crazy returns would never end.

But then the huge orange trucks stopped turning up. And almost overnight, it seemed all of the tradies with their fat wallets did too. The price of iron ore plummeted. And, just like that, everything changed…

 

ABOUT RICK HOCKEY

Rick Hockey is an award winning real estate agent specialising in The Pilbara region in north Western Australia — Port Hedland, South Headland and the Marble Bar area. He’s a Senior Sales Consultant at Hedland First National and has a THREE DECADE connection with Hedland’s property market.  As a proven real estate consultant, he has developed from Rookie to Diamond Achiever and a Top Salesperson with more than 50 industry awards to date. Rick and his wife Bev made Port Hedland home in 1980 loving the opportunities, lifestyle and raising their 3 children there.

 

THE “YOU CAN’T MISS THIS” MOMENTS

  • 09:00 – How did Rick pivot into property?
  • 11:53 – When did he start investing?
  • 15:20 – The Property Spruikers
  • 17:40 – What did he friend say that hinted at what was to come?
  • 18:30 – What was it like to SELL property during the mining boom?
  • 20:46 – How did they value property during the boom?
  • 23:20 – When the peak starts dropping…
  • 28:02 – Being a real estate agent during the bust
  • 30:50 – How many properties did Rick own & WHEN did he deciding to sell?
  • 35:50 – What was the price of property PRE-boom?
  • 36:56 – What was the of property DURING the boom?
  • 37:36 – What was the price like POST-boom?
  • 46:33 – Now that the market’s recovering, is it time to invest now?
  • 51:36 – Who should invest in mining towns?

 

FREE RESOURCES MENTIONED

Get Your Free Book HERE —-  Make Money Simple Again

 

Episode 255 | How Australia’s Best Property Investors Think, Act and Invest

Have you ever wondered how you stack up against Australia’s most astute property investors?

It’s human nature to want to know how you compare against others… even more so when these folks have something in common with you… and ESPECIALLY if they possess a trait you admire AND have achieved something you yourself are aiming for!

So, guess what? Today we’re unpacking what some of Australia’s best and most experienced property investors are…

1.      Currently thinking

2.      Currently doing

3.      Currently approaching their investment strategy!

And to do all this, we’re drilling down to the exact answers given on the most recent Property Investment Professionals of Australia’s (PIPA) Property Investment Sentiment Survey 2019! This reveals the mood, confidence and key trends of existing and aspiring property investors all across the country.

The question is… how do you compare???

 

Free Resources Mentioned

 

Today’s insights…

 

 

 

 

Episode 251 | What’s NOT Going To Change in Property Investing?

We all love questioning what the future holds and speculating on what’s in store for us. And, of course, investing in property is no different. But the thing is… is it helpful to put all that emphasis on the things we can’t control?

See, today’s episode is all about looking through the lens of this quote by Amazon Founder and one of the richest men in the world, Jeff Bezos…

 

“I very frequently get the question, ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one. I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that second question is actually the more important of the two — because you can build a business strategy around the things that are stable in time.” Jeff Bezos, Amazon Founder

 

Folks, when we ask ourselves “What’s NOT Going to Change in Property Investing?” we are actually asking ourselves a higher quality question. And this higher quality question not only helps us to see things more clearly and make smart chess moves, but also, it empowers us to remain the ones in charge despite what future changes occur.

So… what’s always gonna be the same in property a decade from now? Or 20 years from now? Or 40? What are the things that’ll always influence property prices?

Well, tune in folks… and we’ll tell you exactly what’s NOT going to change in property investing!

 

Free Stuff Mentioned…

 

The Top Highlights…

  • Realistically, will property prices always grow?
  • What type of infrastructure coming into an area does NOT always mean gentrification?
  • Which human behaviour traits will always occur, no matter what?
  • What’s going to happen to Property Spruikers with their “get rich quick schemes”?
  • What specific things are NOT going to change in property investing???

 

 

 

 

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