005 | Four Pillars of Mastery – Asset Selection

We’re going to let you in on a secret for selecting great assets… 

Look at the big picture BEFORE the property!  

That’s right folks! We’ll be discussing this (and more) as part of the third episode – which focuses on A for Asset Selection in our ABCD Property Investment Formula.  

And while most think they score an A+ in this area, we look at a couple of pitfalls that can cause people to score an F!  

Bryce discusses why you should avoid being sold on “the bling!” (Think shiny taps and sparkling stainless steel…yep, he definitely fell for that one 😉)  

…and instead, what other areas you should be focusing on when selecting an asset!

Is investing in new or old properties better? And how important is location and land value?  

On top of that, we look at the big question on everyone’s mind: Who should you be taking property investing advice from anyway??  

Tune in for all this and more in today’s episode!  

 ✨ Plus don’t miss Ben’s golden return ratio which could completely change the way you select your assets! ✨ 


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Here’s some of the gold we cover…

  • 1:40 – The Big Picture of Asset Selection 
  • 2:33 – Folks, property is an emotional asset!! 
  • 3:00 – What is the growth story?  
  • 4:12 – A bit of gold for our listeners… 
  • 4:45 – Why are medium and high-density areas different to this golden rule? 
  • 6:00 – Why is asset location so important?  
  • 7:10 – Ben’s “ugly duckling to swan” property story! 
  • 8:15 – Using the telescope vs. microscope approach  
  • 9:25 – Bryce’s first property: Don’t be sold on the bling too!  
  • 10:10 – What is the buyer’s quadrant?  
  • 11:28 – First-time property investors – don’t be seduced by ____!  
  • 13:31 – How new properties are sold  
  • 15:15 – The generational difference: Apartments vs. houses 
  • 16:30 – It’s NOT about land content, it’s about…   
  • 18:00 – A good rule of thumb for land-to-asset ratio! 
  • 19:30 – WHO should you be taking advice from when buying an investment property? 
  • 22:00 – Send us your questions!   



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