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Episode 258 | WARNING: The Unconscious Mental Triggers Property Spruikers Use To Trick You

Property investors who get seduced into Off the Plan and house and land packages are often seduced through a marketing process that targets universal, emotionally-driven mental triggers.

And after heaps of folks wrote in about last week’s episode where we spoke of the perils of investing in these types of properties, we’ve decided that today we’re going to lift the lid on what exactly these mental triggers are. So people can spot the spruiker from miles away! Because there’s a VERY big difference between marketing for marketing’s sake… and simply being sold into buying dodgy advice & dud properties.

Full disclosure: you will notice that some of these we actually do ourselves… and, yes, we’re being very explicit in this. The reason why we use them is simple… these tactics get people to take action. But getting people to take action on something that will ultimately help them… versus taking advantage of human psychology so people buy an asset or invest in bad advice that only the Spruiker will profit from…... well…… it’s about time we even the playing field here, don’t you think?

And folks… Property Spruikers do NOT want you to know this stuff. Full stop.

… ‘cos once you learn this stuff… you won’t be tricked quite so easily!

 

Free Stuff mentioned…

 

The Unconscious Mental Triggers

  • 13:36 – Mental trigger #1
  • 16:25 – Mental trigger #2
  • 20:46 – Mental trigger #3
  • 22:45 – Mental trigger #4
  • 25:50 – Mental trigger #5
  • 27:05 – Mental trigger #6
  • 32:11 – Mental trigger #7
  • 39:51 – Mental trigger #8

 

 

 

Episode 257 | The Exception To The Rule When It Comes To Off The Plan Properties & House And Land Packages

Recently, ABC’s podcast The Money ran a very poignant episode on the financial risks of unregulated property investment advice (which we highly recommend you check out – details below folks)… which revealed the pitfalls of buying Off The Plan properties and getting snagged on the end of “one-stop-shop” spruiker seminars.

As well as interviewing two unlucky folks who learnt about investing in Off The Plan in the worst way possible, the episode also features a property ”sales person” … and the look from the other side… is… well… let’s just say we’ve got something to say about it!

‘Cos as you know folks, we hold a VERY strong view on these types of investments — and we’ve been very vocal about this since we first started croaking out this podcast — so why then … would we have an “an exception to the rule”???

Well… that’s where today’s episode comes in! ‘cos if you’re going to go there….. (and many of you STILL write to us about investing in Off the Plan properties AND House and Land packages.… then we want to make sure you stay FULLY informed.

AND we’re also going through a Q&A on this tackle this exact topic, so you might get the answer you happen to be pondering right now!

 

CLICK HERE to Listen to ABC’s The Money podcast episode — The financial risks of unregulated property investment advice

 

 

Other Free Resources Mentioned In This Episode

 

The Questions…

Question from Brittany

Hey guys! Absolutely love your podcast. Wanted to share something I found. The offer is – buy an off the plan apartment, and get a free Mazda 2. Reeks of a buyer beware scam! Is this even legal? I have never seen anything quite like it and had to share it with you guys.

 

Question from Alana

I have been listening to your podcast, I have invested in a house and land package in Tarniet, I will be owner occupier . I will be investing with a friend, therefore half the debt will be mine we will be investing around 450,000 total. There are proposed schools next door and a shopping mall and train station going in. Everything in your podcast leads to don’t buy a house and land package… have I stuffed this up already?

 

Question from Juan — Is It ALWAYS A No To Buy Off The Plan?

Hi guys, First of all – thanks for your great material! It’s great, ‘specially for someone like me who is new to Australia, understanding the way everything works here is gold. I have heard most of your podcasts and also done some research online and I wanted to ask a question around Off-the-plan investments that I still can’t understand. Everywhere people say it’s a big NO-NO. I understand the risks involved (delays, not seeing the finished product beforehand etc) but my wife and I have found an OTP property in a suburb we like (Bentleigh, within the Mckinnon School zone) and we think it’s a good place to live. The developer has done at least 3 different developments in the area all of which we like the finishes and have built it in perfect timing. I wanted to ask why would this be considered a really poor investment? Are OTP properties definitely a NO? I understand the case of Docklands and closer to the city suburbs where you had thousands of developments which made the price go down but in Bentleigh I don’t think this is the case. I have subscribed to locationscore.com.au and the score is relatively well considering that I will live in this property and it’s within my budget. I just wanted to get a sense of your thoughts around this as I am a true follower of your words of wisdom. Hopefully you have some words for me. Thanks in advance and keep up the excellent work of empowering people like me with information. Juan

 

Question from Phoebe

Hi Property Couch,

I have a question for you. My partner and I recently signed a contract for a 2 bedroom 2 bathroom apartment in Camp Hill, Brisbane. It is a brand new apartment building (small block – only 7 apartments). We plan on living in the apartment (for now but would like to rent it in the future – roughly 3-5 years time). The developer originally wanted $569k, dropped it down to $539k and we signed a contract for $529K. When applying for a home loan, the property was valued at the property $29,000 less than the purchase price. Their report considered market direction, volatility and segment conditions to be of medium to high risk. This is very concerning for us as first home buyers. We don’t know whether the banks are just being overly cautious. What are your thoughts on this? I know you mentioned in your very first podcast, if you are buying new, you are most likely paying too much. We think the apartment is really good quality and ticks a lot of our boxes. Help! Thanks for your time.

 

 

 

 

 

Episode 210 | John Hartill – How to Recover from Making Every Mistake Possible in the Investing Game

Folks, our Summer Series continues with ANOTHER ripper guest! And not only is today’s guest a very special TPC listener (!!) but also…. he is a REAL LIFE INVESTOR!

But there’s a problem…

John Hartill has learnt a lot of things the hard way. Unfortunately, he made mistakes along the way that, if we’re being completely honest, have cost him a small fortune. Over his property investment journey (expanding a couple of decades now) John has been spruiked to, sold to and, sadly, bought really bad properties.

The fact is… He’s tried every property investment strategy under the sun — buying house and land packages, developing property, renovating, investing in positively geared property — you name it folks!

And as a result, John’s had to learn the true cost of holding property and what’s at stake if you get your advice for free, buy Off the Plan or jump in without the correct education to support you.

And he’s here to share his personal story so that YOU can avoid making the same mistakes.

 

Here’s the gold…

 

Missed our earlier episodes in The Summer Series?

 

 

P.S. Don’t forget,

DOWNLOAD our Free Binge Guide Here – The First 20 Episodes

This 80-odd page document is the vault containing all the foundational tips and insights you need to be a successful investor.
Want a Free Copy of The Golden Highlights? You can get it here.

 

Episode 104 | 7 Ways To Lose Money In Property

After last week’s much-anticipated talk with Jan Somers who is an example of someone who has made many successful choices when building her 40 plus year old portfolio, today’s episode features Bryce and Ben discussing seven of the most common ways many of us lose money when investing in property. With key advice and some examples of how and why the choices we make as property investors can have a negative impact on our portfolios, the guys make sure to warn us and help us understand why these ways can cost you money rather than make you more.

The first way to lose money in property is choosing the wrong location. As they have mentioned in countless episodes, location does 80% of the heavy lifting when purchasing property so making sure you have the right location is one of the key things to look for. It covers many areas such as amenities, human interest and practicality; so getting it right means a lot to your portfolio. To find out the rest of the points, make sure you tune in to this latest episode!

And don’t forget, we will be at the Melbourne Property Buyer Expo this weekend so if you are around, do come and say hi! 🙂

 

The other stuff mentioned in this episode are:

 

And as always, if you like this episode (7 Ways To Lose Money In Property), don’t forget to rate us on our iTunes channel (The Property Couch Podcast) and our Facebook page. Any questions or ideas? Feel free to drop us your thoughts here: http://tpcaustralia.wpengine.com/topics/

Episode 064 | Case study: mid 30s couple, combined income of $150k p.a, existing PPOR and two IPs

It has been quite some time since our last case study so this time on The Property Couch, Bryce and Ben will be discussing one the case studies that we’ve received from our fellow listeners! Here’s what Tom wrote to us:

 


 

After listening to Episode 56 where you discussed various other case studies I thought I might write in to see if you were interested in discussing our situation. I’ll try and keep it short!

Basically, my partner Kirby (30yo) and I (32yo) are both teachers on a combined income of about $160k. 3 years ago we got the bug to do something with our money but weren’t exactly sure how. Our simple goal is to have choice whether to work or not. If we had no loans to service we imagine a passive income of $80-100k would be more than enough, and any more is a bonus!

We had a PPOR property valued at a tad over 300k with a mortgage of ~200k, limited other expenses and a disciplined approach to spending. Property sounded like a great avenue so we went about increasing our knowledge. Unfortunately our naivety led us to a property investment ‘education’ group where although we have learn a lot we have made what we think are two poor investment decisions. We overpaid for both to fatten the developer’s margins.

Our first was brought using the above equity in our PPOR and was a House and Land duplex in Dakabin, Qld for circa $500k. Although the yield is decent there were many costs that the property investment ‘education’ group failed to mention/understand that we have been left with, and there is little scarcity or owner occupier appeal to make growth a good prospect. We have always had tenants in both sides which has been great. We borrowed 90% on interest only terms.

About 18 months ago we signed another contract, this time on a 4 bed H & L in Doolandella, 18kms out of Brisbane for circa $400k. After a long land settlement this was completed yesterday and will be advertised for rent tomorrow. Looking at about a 4.9% yield. Again, this is on an interest only loan at 90%. Deposit and costs were paid from our savings – I know, huge mistake!

Right after we signed this contract we found your podcasts which have taught us that there are so many fundamental errors in our property selections, and if we had our time again would have purchased existing properties with scarcity and owner occupier appeal.

We have just had our first child and Kirby is now off work. We have a ~$45k buffer in our PPOR offset and somehow are still managing to save, even though Kirby is off work, although receiving maternity leave payments.

We use a credit card to pay for 95% of our spending, and repay at the end of every month to ensure no interest payments.

So, we are still very keen to use property as our investment vehicle and have learned so much in the last year but are now stuck as to our next step. We doubt we would have enough equity to purchase again now and the fact Kirby is off work will severely hamper our serviceability. She will return to work at the start of 2017.
Questions:

  • Do we sell both/one of our current properties? We’d like to keep if possible as I am a firm believer in buy and hold, although will they hamper us moving forward?
  • Where to from here?

Any information from you would be extremely appreciated. I’m sure there are a number of people who have used ‘property spruikers’ such as these to purchase less than ideal investments.


 

If you like this case study episode (Mid 30s couple, combined income of $150k p.a, existing PPOR and two IPs), don’t forget to rate us at our iTunes channel (The Property Couch Podcast) and our Facebook page. Any questions or ideas? Feel free to drop us your thoughts here: http://tpcaustralia.wpengine.com/topics/

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