467 | Back To The Future: Are Our 2015 Investing Strategies Still Relevant Today?



Folks, it’s time to strap your seatbelts in and tighten your property investing hats because in today’s episode, we’re doing our own Back to the Future with our first-ever Throwback Thursday!! 🔮

We’re revisiting our best property investing strategies and theories from aaallll the way back in 2015 and asking… 

Are they still relevant today?!?  

We’ll be unpacking (Yep, that’s still a favourite word of ours today 😉):  

🛠️ Ep 1. We Fix Bad Property Investment Advice: The two most common regrets we hear and our cornerstone “Barber Analogy”: Is it still applicable or has it become obsolete?!  

🚀 Ep 2. Regulation vs. Education: How has income vs. Property prices changed? And what makes inner land value 3x higher than land further out? 

🏠 Ep 3. The 4 Pillars of Mastery: Do we still use the same process to set investors up for success? And why is MoneySMARTS still extremely relevant today?!  

To hear all of this, plus some of our favourite quotes of all time from these episodes, tune into our first Throwback Thursday now!!  


Free Stuff Mentioned

  • We’ve got ONE last spot on our 2024 Summer Series. Share your story with us today! >>  
  • Check out Binge Guide featuring the first 20 episodes here >>  
  • See the graphs from Ben’s What’s Making Property News! Below:  



  • 0:00 – Back To The Future: Are Our 2015 Investing Strategies Still Relevant Today?    
  • 2:15 – We’ve got one spot left on our Summer Series!  
  • 3:03 – Mindset Minute: Where the pursuit of Mastery lives…  
  • 7:26 – It’s Throwback Thursday!  
  • 8:55 – Ep 1. We Fix Bad Property Investment Advice  
  • 9:26 – 💈 The Barbershop Analogy 💈 
  • 15:29 – The 2 most common regrets 
  • 16:33 – Is it still relevant today?!?  
  • 19:12 – The Enthusiastic Amateur  
  • 22:40 – “You can get everything you want in life, if you just…”  
  • 26:14 – Ep 2. Regulation vs. Education  
  • 29:09 – These fundamental rules have not changed folks… 
  • 35:58 – The top #3 evergreen quotes 
  • 36:57 – Is buying counter cyclical still a good idea?  
  • 38:21 – What makes this land value three times higher than other land?  
  • 41:36 – Income vs. Property Prices: What’s changed?  
  • 45:55 – We always start with THIS when building our investing strategies… 
  • 47:51 Ep 3.The 4 Pillars of Mastery  
  • 48:56 – How we set up investors for success  
  • 52:12 – Debt Servicing Debt: Did this theory work?  
  • 54:19 – This is what drove MoneySMARTS… 
  • 58:47 – Our favourite quotes  
  • 59:42 – A moment for Ben 🤗 
  • 1:02:32 – Check out our free Binge Guide! >>  
  • 1:03:09 – Here’s to the Stig ❤️  


  • 1:04:32  Lifehack: Table tennis on the dinner table?!  
  • 1:07:27 – WMPN: Why People Invest in Property!  


162 | Q&A – Second-tier Lenders, Brisbane’s units market and the order in Investment Assumptions (PLUS a special appearance from Jeremy Sheppard)

We have a couple of treats in store for you today, folks!!

Not only is it Q & A Day — we know: it seems like forever since we had one, and we love ‘em!! — we’ve also created A BRAND NEW SEGMENT, which is kicking off on the Couch TODAY.

Yep. Think property markets. Think sneak peak. Think data!

Actually, speaking of data, joining us for a portion of today’s episode (hint, hint) is Jeremy Sheppard! He’s our other third of LocationScore.com.au and the pioneer of the DSR Formula, which collects, analyses and researches the level of supply and demand across every market and 15,000 suburbs in Australia!

(You would have heard his insights back on Episode 125 | Everything You Need to Know about Picking the Next Hotspot — Chat with Jeremy Sheppard or on our last Facebook Live!)


…. What will be covered from today’s questions?

  • Should you invest in a Brisbane unit?
  • What are the pros and cons of second-tier lenders?
  • Are the assumptions about property investing making you confused?

Alright folks, before we kick off the questions, you’ll notice soon that all of them are voice recorded messages! Yep, we’re officially prioritising all of our questions that come in through our SpeakPipe widget! So leave us a quick, 60 second voicemail here!


Question about Investment Assumptions from Matthew:

“I’m wondering if you guys can take a moment and reflect on the investment assumptions in property, particularly on stuff like, “Hey, you should always buy in this order for capital gains: you should by a free standing house, and then a townhouse or a free standing house and a duplex and a townhouse and an apartment”… all of these investment based assumptions, which are general rules of investing in property. It’d be good to examine when they’re true and when they’re not true with different cases. I look forward to your answer. Cheers guys!”


Question about Investing in Brisbane Units from Pia:

“I’m a 31 year-old single woman from Brisbane with a budget of $360,000. My question is about the Brisbane unit market.
My priority is investment and I’m open when it comes to the location or type of property I purchase, but ideally I’d like to buy a place I can live in for the short to medium term, and a Brisbane unit is the best fit in that regard. I’ve been looking a 2br, 1 – 2 bathroom units in a 3 – 10km radius of the city in older boutique blocks. I’ve heard all of the warnings about the oversupply of apartments in the Brisbane market at the moment, but I’m wondering if this is the time when “Others are fearful and I should be greedy”? Where do you think we are in the market cycle? Are Brisbane units about to go up in value or are we still looking at another couple of years of downward or flat growth?


Question about Second-tier Lenders from James:

“My question is there have been a lot of media articles and posts around lenders outside of the big four banks, or second-tier lenders…. What are the Pros and Cons of using these lenders?”



And our chat with Jeremy Sheppard?

  • Why there’s not much data in January?
  • Recapping what is Online Search Interest and should investors be worry about the impact the season would have on the property market?
  • What’s the BIG NEWS on Perth??
  • Auction Clearance Rates and who are the outperformers and underperformers in this cycle?
  • How’s the month to month trend for each of the state?
  • What does Adelaide and Gold Coast’s property market trend have in common?
  • How about Days on Market data for February 2018?


P.S. Leave us a Voicemail Message here.

P.P.S. Want to find the best locations to invest in? REGISTER FOR A FREE WEBINAR here!



020 | Science of Asset Selection – The Buyer’s Decision Quadrant

There are many factors at play when looking for an investment property, but did you know there’s actually a science behind selecting assets Ep 20 - science of asset selection Buyers Decision Quadrant 2

Yep that’s right folks! This science is called: The Buyers Decision Quadrant  

It’s made up of… 

  1. Price
  2. Location  
  3. Land proportion  
  4. Quality of Dwelling 

We’ll explain what each one means, and while the concept is quite simple, the real achievement is understanding which part of the quadrant you are willing to compromise on and which is non-negotiable.  

We’re also looking at some great case studies (one of which was a fictional case study…until this case study rang up Bryce to share her almost exact financial and personal story!!)… 

And comparing 1970s and 1990s apartments, and which one has fared better over time!  

Folks, it is rare for an investment property to tick all the boxes, and most of the time, you will need to journey through the Buyers Decision Quadrant to make the right decision for you!  

So keep this episode on repeat ‘cos we think this one will help with making those hard decisions again and again!  


Also, The Property Couch is hoping to get nominated for the Investor’s Choice Award 2015 for the category: Property Educator/Mentor. We would like to spread the word out on the podcast so that we can help more people avoid making bad investment choices and avoid buying the wrong asset. So if you think we are doing a good job, please do nominate us here.

Our details for nomination:InvestorChoiceAwards

Name of the Organisation: The Property Couch
Name of the Person you deal with: Bryce Holdaway and Ben Kingsley
Suburb: North Melbourne
State: VIC
Phone number: 03 9326 8900
Email address: [email protected]


Free Stuff Mentioned:  

  • Just starting your property investing journey? Check out our FREE Binge Guide to the Foundations of Property, Finance and Money Management, which show you which episodes you need to understand the basics! Or fill in the form below and we’ll email it to you right away.  

    • Are you also interested to have a better understanding of your cashflow position via our FREE Money SMARTS Platform?
    • This field is for validation purposes and should be left unchanged.
  • Check out Bryce’s article “Earn $2500 A Week at Retirement” which was featured in Money Magazine.  


Here’s some of the gold we cover…

  • 2:08 – What is the Buyers Decision Quadrant? 
  • 3:00 – Quadrant #1  
  • 5:25 – Quadrant #2  
  • 6:17 – How THIS can make up for the selecting the wrong property  
  • 9:25 – Listen to this cookbook analogy (Pure gold!) 
  • 11:50 – How Bryce’s fictional case study became non-fiction  
  • 13:53 – Quadrant #3  
  • 15:04 – Quadrant #4  
  • 15:22 – A real example: Family with 2 young kids   
  • 16:22 – The future of the Australian property market! 
  • 17:07 – Ask yourselves these questions before buying… 
  • 18:50 – Do you want to be an active or passive investor?  
  • 20:06 – Comparing 1970s and 1990s apartments  
  • 23:45 – If you’re checking out our podcast on our website…  


005 | Four Pillars of Mastery – Asset Selection

 We’re going to let you in on a secret for selecting great assets… 

Look at the big picture BEFORE the property!  

That’s right folks! We’ll be discussing this (and more!) as part of the third episode which focuses on A for Asset Selection in our ABCD Property Investment Formula.  

And while most think they score an A+ in this area, we look at a couple pitfalls that can cause people to score an F!  

Bryce discusses why you should avoid being sold on “The Bling!” (Think shiny taps and sparkling stainless steel…yep, he definitely fell for that one 😉)  

…and instead, what other areas you should be focusing on when selecting an asset! Is investing in new or old properties better? And how important is location and land value?  

On top of that, we look at the big question on everyone’s mind: Who should you be taking property investing advice from anyway??  

Tune in for all this and more in today’s episode!  

 ✨ Plus don’t miss Ben’s golden return ratio which could completely change the way you select your assets! ✨ 


Free Stuff Mentioned:  

Just starting your property investing journey? Check out our FREE Binge Guide to the Foundations of Property, Finance and Money Management, which shows you which episodes you need to understand the basics! Or fill in the form below and we’ll email it to you right away. 

  • Are you also interested to have a better understanding of your cashflow position via our FREE Money SMARTS Platform?
  • This field is for validation purposes and should be left unchanged.


Here’s some of the gold we cover…

  • 1:40 – The Big Picture of Asset Selection 
  • 2:33 – Folks, property is an emotional asset!! 
  • 3:00 – What is the Growth story?  
  • 4:12 – A bit of gold for our listeners… 
  • 4:45 – Why medium and high-density areas are different to this golden rule? 
  • 6:00 – Why is asset location so important?  
  • 7:10 – Ben’s “ugly duckling to swan” property story! 
  • 8:15 – Using the Telescope vs. Microscope approach  
  • 9:25 – Bryce’s first property: Don’t be sold on the bling too!  
  • 10:10 – What is the buyers quadrant?  
  • 11:28 – First-time property investors – don’t be seduced by ____!  
  • 13:31 – How new properties are sold  
  • 15:15 – The generational difference: Apartment vs. house properties 
  • 16:30 – It’s NOT about land content it’s about…   
  • 18:00 – A good rule of thumb for land to asset ratio! 
  • 19:30 – WHO should you be taking your advice from when buying an investment property? 
  • 22:00 – Send us your questions!   



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