Ever find yourself double-tapping a Finfluencer’s post and thinking, “Is this legit?”  

You’re not alone. We all love a good financial glow-up story, but discerning sound advice from dangerous schemes is becoming harder online.  

That’s why, in this week’s episode, we’re diving into the fast-paced world of financial influencers. 

 From the six red flags to spot a Finfluencer in a sea of seemingly harmless finance feeds to understanding why “pay interest only” tips are just the tip of the iceberg, tune in to discover who’s most likely at risk of being stung by these Finfluencers and, more importantly, how to avoid it. 

 Listen now to learn how to navigate today’s complex Finfluencer landscape.  

Free Stuff Mentioned

• Tell us what you want to hear & get our FREE Case Studies Unpacked Series! (RRP $297)
  Our 2024 TPC Survey is now open! Tell us what you’d like us to start, stop and keep doing in our short survey. All you need to do is tick a few boxes and let us know how we can keep providing the best, most relatable content this year.
  And as our thanks to you, we’re giving every person who shares their thoughts a Case Study Series Unpacked for FREE (usually $297). Plus, the top #5 most insightful answers will win a $100 gift card. Share your thoughts now >>  
• Want us to tackle a topic? Reach out to Bryce on Instagram or through our SpeakPipe. (And get a free Start & Build course if your Q is featured!)   
• Resources from Ben’s “What’s Making Property News”:  
  • Sydney’s median house price to hit $2m, Perth $1m by 2027G 
  • Population Projections, Australia by the Australian Bureau of Statistics 

Timestamps

• 0:00 – The Rise of the Finfluencer: Who’s at Risk? 
• 3:46 – Tell us what you want to hear this year!  
• 6:26 – Mindset Minute: History never repeats itself, man always does 
• 7:40 – The listener Q which started this episode (Thanks, Jen!)  
• 9:35 – The Evolution of the Finfluencer  
• 12:10 – What is a Finfluencer?  
• 13:43 – Here’s how to spot one!  
• 14:32 – The #6 ways Finfluencers differ from traditional financial advisors:
  1. A_ ce_s_b_li_ _ 
• 16:03 – 2. P_a_ _o_m 
• 17:31 – 3. Re_u_a_ _on 
• 18:25 – 4. E_p_r_ise & C_ede_ _ials 
• 22:53 – 5. Co_pe_sa_ _on 
• 25:20 – 6. Pe_ _on_li_a_ _on 
• 29:19 – Beware credit advice!  
• 31:11 – Who’s at risk of being stung by a Finfluencers?  
• 32:19 – How Finfluencers measure success 
• 32:52 – The 2 groups at greatest risk 
• 37:19 – Why are they so effective?  
• 40:17 – #6 Finfluence Red Flags: 1. “Too Good to Be ____”  
• 43:42 – 2. Hard ____  
• 46:14 – 3. Lack of ____ 
• 47:20 – 4. High ____ Strategies  
• 50:27 – 5. Emphasis on ____ ____ Gains  
• 52:55 – 6. Hero not the ______ 
• 56:36 – ASIC & Finfluencers  
• 1:00:20 – The difficulties monitoring Finfluencers  
• 1:02:40 – The Downfall of the ASX Wolf  
• 1:09:20 – Why property is the playground for the spruiker  
• 1:14:00 – The #3 Ps you should practice going forward  
• 1:19:29 – Final Word: “Sniff Test” our podcast folks! 
• 1:21:30 – What we stand for  
• 1:27:32 – Have a topic you want us to tackle? Let us know!  

And… 

• 1:28:49 – Lifehack: Got a boarding pass? Try this plane lifehack 
• 1:30:46 – WMPN:  Where are Australians flocking to? Interstate population growth