What should property investors focus on as we prepare for Australia’s next population growth wave?
Class division: We rarely think about it in Australia, but could it become our reality as the gap to enter the property market continues to widen?
To help us unpack this and more, we’re welcoming back Mark McCrindle (who last appeared on the podcast in Ep 185), the social analyst and demographer expert who coined the newest demographic: Generation Alpha!
Mark’s passion in life is tracking social trends across Australia and communicating these groundbreaking insights and generational analyses.
As a sought-after commentator and advisor to executive boards and committees across Australia, he is also the author of five books and the founder of McCrindle, a company that provides demographic data for pretty much any field!
Today, we have the privilege of picking his brains on:
- How decoding generational trends is the hidden KEY to helping individuals make informed and strategic choices with their money and finances.
- The three greatest fears and aspirations each generation faces.
- Financial Stress: It’s one of the greatest causes of mental health issues and relationship breakdowns. So, how is it spread across different demographics?
If you want to start making more strategic financial and investing decisions, tune in now!
Free Stuff Mentioned…
- MOORR WEBINAR: From Data to Decisions 7:30pm AEST, Tuesday 20th August
Set yourself up for investing success with Moorr, your all-in-one money management platform. Discover how to efficiently run and manage your investment portfolio from one platform and uncover Moorr’s newest features, from the life-changing Property Cashflow Projection to its advanced Rental Analysis calculator.
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- PICA’s 2024 Annual Investor Sentiment Survey: Final week to have your say!
We want to hear your thoughts and experiences as landlords on issues across Australia’s property market. This data will protect property investors and their investments against negative regulatory changes. Share your thoughts today!
- Our 2025 Summer Series is fast approaching!
We want to shout out to all our listeners: Our 7th Summer Series is around the corner. Come on the couch and share your story with our incredible community.
- Set specific financial goals with Moorr, your all-in-one money management platform for all your investments.
- Guests & Episodes Mentioned:
- 185 | Will Your Generation Achieve “The Great Australian Dream”? — The Future of Australia’s Population, Retirement Expectations, And Other Things You Thought Were True – Chat with Mark McCrindle
- 445 | How to Take on the Big Banks and Win
- 490 | Why Is the Sandwich Generation Trapped in Wealth Limbo?
Timestamps
- 0:00 – “I Won’t Have Enough to Live Comfortably”: The 3 Greatest Generational Fears of All Time!
- 1:25 – From data to decisions, final weeks to complete the PICA survey and…Ben’s all for Freo?!
- 5:24 – We want to hear from you! Our 2025 Summer Series is fast approaching…
- 6:10 – Mindset Minute: “Your life is NOT margaritas on a beach in Jamaica”
- 9:15 – Welcome Mark!
- 10:14 – How can understanding generational trends help individuals make more strategic choices about their money and finances?
- 11:55 – Money Story: “There wasn’t any sit-down money.”
- 17:00 – Why learning in life is the key for Mark
- 18:41 – Record population growth: How long till Australia reaches 26M?
- 20:16 – Why Australia needs a managed migration program
- 21:53 – Where is the “sweet spot” for growing the economy?
- 24:18 – Melbourne’s population to overtake Sydney
- 26:21 – The Groundwork: Defining generation’s financial characteristics since 1945
- 30:37 – Why the Baby Boomers aren’t the “lucky generation” they’re pegged to be
- 35:21 – What matters MOST to each generation?
- 37:37 – “They’ve seen that the pension is not going to be universal”: Why has value in financial independence skyrocketed?
- 38:41 – Why has the nest egg historically been significant?
- 40:51– As debt builds, is the Great Australian Dream dying?
- 46:47 – The Three Greatest Fears of All Time – by generation
- 50:21 – Wealth vs. Income: “They can exchange that time for money at a higher rate than we’ve ever seen.”
- 54:29 – Workforce changes & financial literacy: Will AI help or hinder job opportunities for younger generations?
- 57:21 – The tipping point & where will Australia grow to?
- 1:00:44 – “At entry level, policy is not working”
- 1:02:53 – Why Australia is truly the lucky country
And…
- 1:08:30 – What a fantastic guest!
- 1:12:25 – From iconic social markers to music players by generation
- 1:14:02 – Lifehack: Got a long car ride with the kids? Try this…
- 1:15:00 – WMPN: 67% of people with clearly defined saving goals feel more confident about their well-being in retirement.