489 | The Rise of the Finfluencer: Who’s at Risk?


Ever find yourself double-tapping a Finfluencer’s post and thinking, “Is this legit?”  

You’re not alone. We all love a good financial glow-up story, but discerning sound advice from dangerous schemes is becoming harder online.  

That’s why, in this week’s episode, we’re diving into the fast-paced world of financial influencers. 

 From the six red flags to spot a Finfluencer in a sea of seemingly harmless finance feeds to understanding why “pay interest only” tips are just the tip of the iceberg, tune in to discover who’s most likely at risk of being stung by these Finfluencers and, more importantly, how to avoid it. 

 Listen now to learn how to navigate today’s complex Finfluencer landscape.  


Free Stuff Mentioned

  • Tell us what you want to hear & get our FREE Case Studies Unpacked Series! (RRP $297)
    Our 2024 TPC Survey is now open! Tell us what you’d like us to start, stop and keep doing in our short survey. All you need to do is tick a few boxes and let us know how we can keep providing the best, most relatable content this year.
    And as our thanks to you, we’re giving every person who shares their thoughts a Case Study Series Unpacked for FREE (usually $297). Plus, the top #5 most insightful answers will win a $100 gift card. Share your thoughts now >>  
  • Want us to tackle a topic? Reach out to Bryce on Instagram or through our SpeakPipe. (And get a free Start & Build course if your Q is featured!)   
  • Resources from Ben’s “What’s Making Property News”:  



  • 0:00 – The Rise of the Finfluencer: Who’s at Risk? 
  • 3:46 – Tell us what you want to hear this year!  
  • 6:26 – Mindset Minute: History never repeats itself, man always does 
  • 7:40 – The listener Q which started this episode (Thanks, Jen!)  
  • 9:35 – The Evolution of the Finfluencer  
  • 12:10 – What is a Finfluencer?  
  • 13:43 – Here’s how to spot one!  
  • 14:32 – The #6 ways Finfluencers differ from traditional financial advisors:
    1. A_ ce_s_b_li_ _ 
  • 16:03 – 2. P_a_ _o_m 
  • 17:31 – 3. Re_u_a_ _on 
  • 18:25 – 4. E_p_r_ise & C_ede_ _ials 
  • 22:53 – 5. Co_pe_sa_ _on 
  • 25:20 – 6. Pe_ _on_li_a_ _on 
  • 29:19 – Beware credit advice!  
  • 31:11 – Who’s at risk of being stung by a Finfluencers?  
  • 32:19 – How Finfluencers measure success 
  • 32:52 – The 2 groups at greatest risk 
  • 37:19 – Why are they so effective?  
  • 40:17 – #6 Finfluence Red Flags: 1. “Too Good to Be ____”  
  • 43:42 – 2. Hard ____  
  • 46:14 – 3. Lack of ____ 
  • 47:20 – 4. High ____ Strategies  
  • 50:27 – 5. Emphasis on ____ ____ Gains  
  • 52:55 – 6. Hero not the ______ 
  • 56:36 – ASIC & Finfluencers  
  • 1:00:20 – The difficulties monitoring Finfluencers  
  • 1:02:40 – The Downfall of the ASX Wolf  
  • 1:09:20 – Why property is the playground for the spruiker  
  • 1:14:00 – The #3 Ps you should practice going forward  
  • 1:19:29 – Final Word: “Sniff Test” our podcast folks! 
  • 1:21:30 – What we stand for  
  • 1:27:32 – Have a topic you want us to tackle? Let us know!  


  • 1:28:49 – Lifehack: Got a boarding pass? Try this plane lifehack 
  • 1:30:46 – WMPN:  Where are Australians flocking to? Interstate population growth  


Quiz: What Grade of Financial Wellbeing Are You and How To Get To The Next One?


P.S You can also listen to Episode 275: 7 Grades of Financial Wellbeing – Which one are you? for more.



Episode 81 | Does investing for the long term actually matter? – Chat with Stuart Wemyss

For today’s podcast, we have Stuart Wemyss, owner and Director of ProSolution Private Clients joining us to talk about his property investment journey and his investing philosophies. Coming from an Accounting and Finance background and with more than 19 years of experience in the investment services, Stuart is also a PIPA Member and has authored two books; Smart Borrower’s Handbook and The Property Puzzle.

So for today’s episode, the three of them will be talking about:

  • When did he buy his first property and how did he start investing in property
  • What are the lessons he learned when building his property portfolio
  • Why does investing for the long-term matter and the mindset needed for this approach
  • In his role as a mortgage broker and finance specialist, what are the common mistakes he has seen over the years
  • What are his tips for listeners when they are choosing an investment advisor
  • Two questions you need to know the answer for before prior to building an investment portfolio
  • What he thinks about commission-based financial advice


[alert]Don’t forget to download the Property Investor Sentiment Survey 2016 Report! – Download here[/alert]


And if you are interested to learn more about Stuart’s books, here are some reference points:

  • Smart Borrower’s Handbook | An Essential Guide for Property, Sharemarket and Superannuation Investors – Buy here
  • The Property Puzzle | A Simple Guide for Property Investors on How to Develop a Safe Financial Plan – Buy here



If you like this podcast: “Does Investing for the long term actually matter? – Chat with Stuart Wemyss”, don’t forget to rate us on our iTunes channel (The Property Couch Podcast) and our Facebook page. If you have any questions or ideas, feel free to drop us your thoughts here: http://tpcaustralia.wpengine.com/topics/

006 | Four Pillars of Mastery – Defence

Folks, it’s scary to watch investors pour bucketloads of time and money into budgeting and buying a property, to then not invest in any protection!  

This is exactly why we’re homing in on the fourth and final part of our ABCD Property Investment Formula series: Defence!

Previously, we’ve spoken about Cash Flow Management, Borrowing Power and Asset Selection. If Asset Selection is the favourite of the Four Pillars, then Defence is definitely the least favourite. Most investors are always on the lookout for new investments or new ventures to go into, but the most important asset is actually the investor themselves.

That’s why we’re looking at… 

🛡 HOW to minimise risk across Asset Selection, Borrowing Power and Cash Flow Management… 

🛡 WHO you shouldn’t be taking advice from…. (Hint: Ben and Bryce are declared enemies of these types of advisors 😉)  

🛡 WHY you should be investing in certain policies and mortgage brokers… 

And why mining towns aren’t the ideal investment – especially if it’s your first property!  

So don’t end up like some of the people that Ben references in today’s podcast, or spend years investing to be blindsided by weak defence… 

Tune in and get smart with our final pillar in the Property Investment Formula!  


Free Stuff Mentioned:  

Just starting your property investing journey? Check out our FREE Binge Guide to the Foundations of Property, Finance and Money Management, which show you which episodes you need to understand the basics! Or fill in the form below and we’ll email it to you right away. 

  • Are you also interested to have a better understanding of your cashflow position via our FREE Money SMARTS Platform?
  • This field is for validation purposes and should be left unchanged.


Here’s some of the gold we cover…

  • 1:18 – When we say defence, we’re talking about… 
  • 1:50 – Why you need to unpack YOUR story  
  • 2:35 – Risk mitigation and Borrowing Power 
  • 3:40 – The 3 filters for determining Defence in Asset Selection  
  • 5:00 – Understanding Risk vs. Reward 
  • 5:25 – Mining Towns vs Blue Chip areas  
  • 6:10 – How you should be analysing properties (and what you shouldn’t be seduced by!)  
  • 7:50 – Who you should be taking Defence advice from!  
  • 10:14 – The BIGGEST defence you can have in Cash Flow Management  
  • 12:30 – How to install defence measures to you Borrowing Power  
  • 13:00 – Why you need an _____ _____ mortgage broker!  
  • 13:42 – What are we actually protecting? 
  • 14:08 – How to mitigate asset risk  
  • 15:45 – Defence for assets is also defence against _____!  
  • 16:08 – How to protect your income and lifestyle  
  • 17:55 – Why THIS type of insurance is important as you get older  
  • 19:42 – Help us educate others! 



Free Resources

What to be notified when there are
new updates & free resources?

  • This field is for validation purposes and should be left unchanged.



Plus We Will Also Notify You When We Release New Episodes

We Only Send You Awesome Stuff



We Only Send You Awesome Stuff