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538 | Property Spruikers 2.0: The Latest Tactics Designed to Trap You

“History doesn’t repeat itself—people repeat history.”  

Folks, today’s episode is on an issue that’s very close to our hearts and remains just as crucial today as when we started the podcast ten years ago… 

The alarming rise of the new-age Property Spruikers. 

We’re talking about the same tricks but in a new disguise designed to serve one purpose: their own interests at the expense of aspiring Australians. 😮   

Today we’re exposing the updated playbook of today’s spruikers, highlighting the deceptive strategies you need to be wary of.


Here’s what we cover…

⚠️ Rapid mortgage payoff schemes, like the “debt-free in 7 years” illusion 

⚠️ Overloading investors with multiple off-the-plan properties 

⚠️ Reckless “risk-free” promotion of supercharging your Self-Managed Super Funds (SMSF)  

⚠️ Emotional manipulation through high-pressure webinars and seminars

⚠️ Huge advertising budgets of $100K–$220K a week driving aggressive marketing campaigns

⚠️ PLUS, we reveal real case studies of spruikers who’ve been caught, unpacking the tactics these operators use, and the sad consequences for investors who fall prey to them

This is our updated, essential consumer awareness episode, aimed to give ALL investors (and to-be investors) the knowledge and tools to avoid being burnt by “$10 haircuts.”  

  

P.S. We also answer the crucial question: “If you’re already wealthy, why continue working?” and explain our motivations for starting—and continuing—The Property Couch podcast and Empower Wealth, our advisory business.  


Free Stuff  

FREE LIVE WEBINAR: How to Build a Property Portfolio and Retire on $3K per Week (Even in a Changing Interest Rate Environment)

📅 When: 7:30pm AEDT, Tuesday, 25th March

It’s our FIRST live event of 2025, folks—and with interest rates shifting, it’s the perfect time to revisit your property strategy. Join us as we reveal 3 powerful secrets to help you start living your lifestyle by design, including:

  • 🔑 Secret #1: How to build a multi-million-dollar portfolio—without impacting your family budget.
  • 🔑 Secret #2: How to retire on $3,000 per week as a passive investor, with 5 properties or less!
  • 🔑 Secret #3: How the world’s best investors think—so you can block out negative market noise.

🎁 BONUS: Everyone who registers scores a FREE copy of our guide, “Our Top 5 Frameworks for Property Investors”—your essential resource for smarter investing!

Spots are limited! Reserve yours now 👉 (IMPORTANT: You’ll receive an email to confirm your email address once you’ve registered. Make sure to complete this step to receive your unique webinar access link and registration bonus) 

 

(Not Free) Join PICA: Australia’s independent voice run BY investors FOR investors
Become a member of the Property Investor’s Council of Australia (PICA) for just $5! This not-for-profit organisation spreads essential updates, tips and resources against property spruikers, legislative changes and more with the goal of protecting property investors.

 

Articles from Ben’s “What’s Making Property News”: Corelogic’s Bellwether markets point to signs of recovery 

 

Guests & Episodes Mentioned:  

 

Timestamps  

  • 0:00 – Property Spruikers 2.0: The Latest Tactics Designed to Trap You
  • 1:28 – Full disclosure & WHY we started the podcast 10 years ago  
  • 9:51 – Free Webinar: How to Retire on $3K a Week  
  • 10:55 – Mindset Minute: Are you holding on to these leashes or are they holding on to you?
  • 14:01 – The evolve & dissolve story: “History doesn’t repeat itself—people repeat history.”  
  • 16:48 – What is a property spruiker?  
  • 19:33 – Beware this #1 spruiker myth!  
  • 20:40 – The playbook for how spruikers operate 
  • 26:31 – $100k to $220K a week on advertising budgets?!  
  • 29:19 – Strategy #1: “Buy 6, Sell 3” 
  • 35:22 – Strategy #2: “Debt-Free Illusion”  
  • 40:05 – You’re paying for your own guarantee  
  • 41:34 – Strategy #3: “Supercharged SMSF”  
  • 45:01 – Folks, SMSFs aren’t light to set up!   
  • 47:38 – Strategy #4: The “High-Pressure Webinar/Seminar Funnel” 
  • 49:15 – The ASIC process: How they try to defend the everyday investor  
  • 53:21 – “If we’re so wealthy, then WHY are we still working?”  
  • 1:00:20 – Real Case Studies: A) The Institute  
  • 1:03:42 – B) Buy a house for a buck 
  • 1:05:45 – C) The “risk-free” SMSF investments 
  • 1:08:16 – D) New social media-savvy spruikers 😮  
  • 1:10:16 – E) The “Targeting Grieving Homeowners” Scandal 
  • 1:12:58 – Final takeaway: If it sounds too good to be true, it probably is. 
  • 1:14:20 – “You pay for my independent valuer”  

And… 

  • 1:16:26 – Lifehack: Does your kid want a phone? Ask them to demonstrate these 8 things first!  
  • 1:21:46 – WMPN: Bellwether markets point to signs of recovery 

 

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