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Mark McCrindle

Mark McCrindle

Mark McCrindle

Mark McCrindle is a social analyst and demographer expert who coined the newest demographic: Generation Alpha! His passion in life is tracking social trends across Australia and communicating these groundbreaking insights and generational analyses.

As a sought-after commentator and advisor to executive boards and committees across Australia, he is also the author of five books and the founder of McCrindle, a company that provides demographic data for pretty much any field. 

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