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338 | Going Ape S#!t: How To Hack Your Brain To Make More Money – Chat with Phil Slade

What if we told you there’s a hidden part of your brain that controls your financial decisions… even if you believe you’re the one calling the shots!?!

Folks, today we have a very exciting episode in store for you (Ben’s in his absolute element!) that’s about to reveal how to hack your brain to make you more money!

Here’s the reality… despite our best intentions, we DON’T make decisions out of spreadsheets – we make decisions out of emotions!

And this is where Behavioural Economics comes in.

That is: the study of the “how and why” behind our financial and property choices. The “Oh, yeah, I’m actually a human!” stuff that deeply influences our choices and the economy at large.

Fun Fact: This is the EXACT same study we used to make the correct judgement call way back in March last year (when COVID panic was at its peak!) that the property market was NOT going to fall off a cliff despite the scary economic predictions out there.

… And it ALL comes down to understanding human behaviour!

Joining us today is Behavioural Economist and Psychologist Phil Slade – the author of “Going Ape S#!t” , Founder of Decida and regular contributor to Money Magazine.

Phil makes neuroscience simple, interesting and FUN by highlighting irrational ‘blind-spots’, increasing awareness of cognitive biases that influence perception and behaviour, and inspiring people to become less reactive, and more responsive!

And he’s going to fill you in on a little thing called “The Ape Brain” and how you can tame it with a simple framework that’ll get you making better financial decisions, winning at auction (or walking away so you don’t pay too much!) and delaying gratification in a way that doesn’t trigger dread or make you feel like you’re missing out in the present moment.

Strap yourselves in folks — ‘cos no word of a lie: nail this, and you’re pretty much set for life. (Money is Simple… Behaviour is Hard, right!?!)

 

Free Stuff & Resources Mentioned 

 

Here’s what we cover…

  • What factors are studied in Behavioural Economics?
  • Behavioural Economics vs Classical Economic Theory (note: don’t stress, this is a palatable explanation 😉)
  • How much of the population applies this stuff to their decision making around finance?
  • How did Phil get into this field, anyway?
  • 3 Simple Ways To Apply Behavioural Economics To Your Finances!
  • How much of your income should you save?
  • What is Cognitive Bias and how does this shape your relationship to money
  • How To Tame Your Ape Brain So It Doesn’t Steal Your Money!
  • What’s the #1 Killer Of Financial Independence!?!
  • Why does the gap between your “Real Self” and “Presentational Self” have such a significant impact on your choices?
  • Why is Afterpay so dangerous!?!
  • Who are Amos Tversky and Daniel Kahneman? (And why should you care about them!?!)
  • The Dunedin experiment: What it teaches us about human behaviour!
  • Is all emotion BAD?
  • Practical Application For Property Investors!
  • How can you tame your ape in an auction environment?
  • What is “Loss Aversion” & “Endowment”?
  • Right… how can we HACK our brain to make us more money!?!

 

 

[Free Report] How to Get A Loan after the Bank Rejects You?

As promised on Episode 222, The Biggest Challenges You Face in a Market Downturn, here’s the Article we wrote on YIP Magazine, How to Get A Loan after the Bank Rejects You?!
Just fill in the form below and we’ll send it to your email right away!

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WHAT TO EXPECT?

  • The 5C’s of how the Banks assess you
  • Three BIG Reasons why banks say no
  • What you can do when your loan is rejected
  • Money TIPS for Accumulating your Income and Sorting your Expenses

What are the Best Performing Properties in Australia?

And we are back again on Weekend Property on TODAY chatting with Alison and David about the best performing properties in Australia!

So what are the boys covering in this segment?

 Are we going to continue to see this doom and gloom in the market?
 What are the locations that buyers should focus on?
 What are the three factors that are affecting the value of the location?
✅ Asset selection tips for each of the major cities across Australia

Tune in now to find out more!


Alison: Well, house price in Australia has now been falling for more than a year and many suspects that they will continue to go down.

David: Yeah, it’s such a challenging market it’s hard to know which type of property will perform best for now. We’re joined by Ben Kingsley and Bryce Holdaway all the way from The Property Couch Podcast. Guys, good to see you! It seems to be a bit of doom and gloom out there at the moment. Every time I pick up a paper, it’s a disaster. What are you guys thinking?

Ben: Yeah David, generally speaking, we are probably going to see some further declines in some market across Australia. We had a building boom so we now we got the reminisce of a bit of oversupply and we also got a credit squeeze going on as well which meant that demand side of the equation is also pressured. You know, I think 2019 is going to be a year where it really is about flight to quality and there are certain types of property that are going to perform better than others.

David: But as you said though, is that something that… is it the levelling out that we needed to have as a nation?

Ben: Yeah definitely in terms of it being a manufactured correction in terms of taking over the lending activities and in terms of scrutinising lending policy means that we don’t have the same sort of rush. That definitely affected the appetite for investors as they can’t borrow the money. That’s part of the manufactured correction that we see from the regulators.

Alison: Are there are any suburbs that are bucking the trend?

Bryce: Look, in terms of, helping people.. Because it’s an essential need right? So despite the fact that you’re reading the headlines and it’s saying that it’s really negative, we still need to put a roof over our head. So we like to help people to understand the bigger picture principals to buying property that will probably outperform and it usually comes down to three things. Economic activity, human interest and human behaviour.

So economic activity is just a fancy way of saying how am I going to get a job, is it easy to get to work in the morning, am I too far out, do I have a huge commute because that’s going to make a huge difference. Alternatively, if you’re in a mining town, you’ll get a job but you won’t have the other ones.

Human interest is, what am I going to do at the weekend when I’m not working? Is there a park, is there a cafe, can I meet up with my friends, is there any water nearby?

And the third of is human behaviour so that’s largely the status test. So what would people think of me if I live in this suburb? Do they think very highly of me or do they think I’m in a lower socio-economic area? Alternatively, in a gentrifying area. So if you overlay economic activity, human interest and human behaviour across the suburb in a market like what we’ve got now, it’ll help you make a decision into what suburb you’re looking at.

David: Alright let’s talk about the suburbs. What areas are best in each city? Take us through!

Ben: Yeah if we do a fly-around, I’ll start with Brisbane. Brisbane is a story of a river city. So in terms of being closer to the river and if you can get on the north side of the river, that’s probably where the job opportunities are. Then if we look at Sydney, it is a story of being close to the harbour and also the beaches. Obviously, you got bigger congestion as you get closer to the CBD but because of that, being close to a train line helping you get around the city a little bit easier. There are some of the drivers.

Bryce: Now in terms of Brisbane, there are similarities to Sydney but it doesn’t have the harbour or beach as a driver so it’s really how close can I get to the CBD. And that congestion is enormous so we got to make sure you’re buying in an area with a train line or access to a train line. Hobart, that’s all about views and being able to walk to the CBD because it’s such a lifestyle location.

Ben: Yeah terrific. And then we go to Adelaide. We are starting to see a bit of a theme here in terms of access to jobs, CBD, greater amenity but also the beach story there and it’s a bit of that also for Perth. Bit of rinse and repeat for Perth. We’re talking about the beautiful coastline there so we can be closer to the beach where there is a bit more scarcity in the land there. And then also, getting into the job centre so coming back towards the CBD. So the proximity pieces where you get all of those amenities together is what gonna drive those demand in those better areas.

Alison: Keeping in mind, the more the proximity to those things is also going to cost you more.

Ben: They do.

Alison: So how much can you afford is going to be an issue.

Bryce: Yes exactly! Some people can’t do more, can they?

Alison: Alright gentlemen, thanks for joining us this morning and thanks to those tips.

Boys: It’s a pleasure, thank you.

 

And there are heaps of other free resources on our website. We update them every week so make sure you check them out before you go. 🙂

Any questions or suggestions for new topics? Just send them in to [email protected] or fill in the form below and we’ll chat about it at our future Q&A episodes.

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What are the Secrets to Selling your Home? 🏠🤫

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The replay is ready folks! 👏👏👏

Ben chats about all things property with Alison and David on this segment of Weekend Property on TODAY. What to expect in this video?

 What does a manufactured correction mean?
 Will interest rate go any lower?
 What do you need to do if you’re selling in this market?
 Some of the must-ask questions for your agent.
 Is this a good time to UPSIZE?

Tune in now to find out more.


Alison: Well it’s great to kick off the new year with a fresh start and for some people this could mean a new home.

David: Whether that’s to downsize or upsize or just relocate, lots of Aussies are looking to sell in the next few months. For more we’re joined by Ben Kingsley from The Property Couch. Ben, good to see you mate.

Ben: G’day.

David: Look, let’s talk about the trends at this time of the year. What are you seeing?

Ben: Yeah look, this is the time of the year where we actually pause and think about our big changes that are going to occur and one of the biggest changes is, is the house that we’ve got right now and the location we’re living in, is it the right for us or are we ready to sell up and move on?

Alison: So I was reading the front page of the paper today and there were reports that the Reserve Bank could cut interest rates within months because there are warnings that Melbourne and Sydney prices could fall further 20%, other capital cities 15%. I mean, are these figures you’re hearing because they are huge numbers.

Ben: They are huge numbers.

Dave: It sounds scary to Ben.

Ben: Yeah they do and I think that’s what’s happening right? We’ve got this sentiment change and this nervousness around the place. Now so it could be self-fulfilling if we actually all believe it and then we all start to panic. We don’t need to panic. You’ve got to understand that this has been a manufactured correction. So the regulator’s have stepped in when the market was going crazy and they’ve really limited borrowing power. By doing so, that stopped this momentum, we’re seeing a reasonable correction in the market place. So the Reserve Bank to potentially lower interest rates is actually a good thing because what will mean is that borrowers will have that little bit more borrowing power and we’ll see that market stabilized.

Alison: But how much lower can interest rates go?

Ben: Well quite a bit, to be honest with you. I mean the cash rates sitting at 1.5% but we’ve seen with the cost of money overseas, has actually increased so that’s been flowing on to what we pay as borrowers. The reality is, if they move those rates down then we’re going to see a little bit more borrowing power and a little bit more comfort and that might bring more buyers into the market.

Dave: All right. Well, let’s talk about people who want to sell at the moment. What should they be looking to do?

Ben: Yeah, well it’s a tough market right because there’s not a lot of buyers out there. So you absolutely need to present your property in the best possible light. It needs to stand out above your competitors. The second thing you want to be looking at is, you’re gonna have to do your homework. Your property is not worth what it was 12 months ago okay? So you’ve got to be realistic about that price point and who’s gonna sell that property? That agent needs to be the best you can find to basically find that buyer for you.

Alison: Well when it is a buyers market like it currently is what sort of questions should you be asking of your real estate agent if you do have to sell?

Ben: Yeah good question Ali. I mean obviously there’s the easy ones which is, what’s my property worth and how much do you charge for your fees. But there are more important questions that you want to be asking. How enthusiastic are they about selling this property? I mean if they’re not enthusiastic, it’s gonna flow through in terms of how they look after the buyers coming in. So that’s number one. Then who’s my target audience? Is it going to be families, is it gonna be young professional couples? I really need to hone in on that then ultimately, what’s our selling strategy? Are we gonna go auction, are we gonna go private sale? Those types of things and then you can’t sell a secret. What’s the marketing strategy? How do you get eyeballs on me in terms of how am I gonna get so many people interested in this property and finally, how good is the agent? You know, are they a good salesperson? Are they gonna really rustle up the best possible deal?

David: So should people out there be cautious selling at this point in time? I sense a little caution from you.

Ben: Yeah, well look, if you don’t have to sell David, don’t. I mean you know, just wait. This is a cycle that happens all the time but for people who are looking to upsize, seriously this is a great time! What a lot of people make the mistake of doing is that they wait for the market to move and so if they’re upsizing they’re gonna pay higher because there’s a lot more demand in there.This is a great time to actually buy if you’re looking to upsize. Now, one tip here though, sell your property first. You’ve got to go to market with it. What a lot of people make the mistake is…

Dave: They go on a bridging loan?

Ben: That’s right! They go and buy that property then go, “Oh, we can’t we sell this property now.” So that’s a really important message for the viewers.

Alison: All right some great advice there. Thank you Ben for joining us this morning. How good is the vibe here at the tennis by the way?

Ben: It’s amazing! On my home town so I love it.

David: Grab a racquet mate. We’ll see you later on at the court.

 

And there are heaps of other free resources on our website. We update them every week so make sure you check them out before you go. 🙂

Any questions or suggestions for new topics? Just send them in to [email protected] or fill in the form below and we’ll chat about it at our future Q&A episodes.

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217 | Lindsay Olsen – Rentvesting his way to Lifestyle Design on the Gold Coast!

All good things must come to an end folks! And such is true for our Summer Series… because today is the FINAL EPISODE!!!

BUT we’re ending the sunny vibe with a BANG as Couch listener Lindsay Olsen joins us to share how he and his family will retire on $2,000 a week in passive income!

The Surprise?

We are part of Lindsay’s A-Team!

So, if you were one of the folks who told us you were keen to hear from someone we’re helping… Now’s that chance 🙂

Lindsay, 33, a father of a 9-month-old and a husband to Alex, is living proof of what can be achieved with an elite money management system and a Plan in place.

Keen to find out how he has set himself up to retire on $2K per week at the age of 55??

Take a listen!

 

Oh, and before we kick it off —- Just a reminder that Bryce’s brand new episode on Escape From the City AIRS TONIGHT on ABC (Free to Air) at 8 PM!

You can also check out his earlier episodes on ABC iview…. Simply head here.

 

Here’s what you’re about to learn…

 

F.Y.I. The Platform we mentioned today is our Money S.M.A.R.T.S Platform. This is a completely free resource, so if you want to start trapping more surplus TODAY, check it out here.

 

 

Missed earlier episodes in The Summer Series?

Episode 204 |Peter Koulizos – What he’d like to do about Negative Gearing

Episode 205 | Expelled at 15 and 3 properties by 22 – Chat with Jack Henderson

Episode 206 | Nerida Conisbee – What’s Happening Around the Ground in the Australian Property Market?

Episode 207 | Pete Wargent – The Real Story Behind the Charts

Episode 208 | Tom Panos – Making MORE Money While You Sleep in 2019

Episode 209 | Veronica Morgan – From the coalface of the Sydney Property Market

Episode 210 | How to Recover from Making Every Mistake Possible in the Investing Game – Chat with John Hartill

Episode 211 | How to build a portfolio OUTSIDE the capital cities – Chat with Jill Stewart

Episode 212 | Stuart Wemyss – The Common Sense Approach to Superannuation, Royal Commission and Negative Gearing

Episode 213 | Jane Slack-Smith – How to Adjust your Renovation Strategy for 2019?

Episode 214 | Fiona Bengtsson – From Near Bankruptcy to 11 Renovations and counting!

Episode 215 | Jordan Bill – How Money S.M.A.R.T.S. Transformed Their Family’s Life

Episode 216 | Margaret Lomas – Everything You Need To Know To Invest In 2019!

 

P.S. Don’t forget,

DOWNLOAD our Free Binge Guide Here – The First 20 Episodes

This 80-odd page document is the vault containing all the foundational tips and insights you need to be a successful investor.
Want a Free Copy of The Golden Highlights? You can get it here.

 

Quote from today’s episode…

Buy utility, rent luxury.

 

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