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Phil Slade

Phil Slade – the author of “Going Ape S#!t”, is a Behavioural Economist and Psychologist and Founder of Decida and regular contributor to Money Magazine.

Phil makes neuroscience simple, interesting and FUN by highlighting irrational ‘blind-spots’, increasing awareness of cognitive biases that influence perception and behaviour, and inspiring people to become less reactive, and more responsive!

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