What happens when you combine a passion for property, a background in law and a trailblazing drive to create a one-of-a-kind property experience in Australia’s fastest-growing corridors?  🏠📈⚖️  

The answer is Armstrong Real Estate!  

Folks, in this episode of The Property Couch, we sit down with Megan Rovers, co-founder of Armstrong Real Estate, who has built this real estate empire from the ground up since 2012.  

Tune in to hear:   

• The business values and personal finance lessons she learned growing up as the daughter of a dairy farmer   
• How she finished her law degree and built a flourishing business in Victoria’s largest continuous growth corridor  
• Her unique property investing journey that has seen her flip five houses   
• Why Geelong is where you want to invest next and so much more!   

Hear from an inspirational figure in the property industry who never saw the industry’s male-dominated “boys club” as a challenge. Listen now folks!   

 

Free Stuff Mentioned…

• Free Property Report!  
  Our 39-page property report provides unique data into each suburb’s long-term growth, market cycle timing, and more to help you make the best decision. The best part? For our TPC community, it’s FREE. Download your free report now >>  

• Join The Property Couch team!
  We’re on the hunt for a Marketing Content Coordinator! If you are a creative whizz in producing top-notch content (video, audio, graphics, you name it!) and want to hang out with us on the couch weekly, send us your resume!  

• We love to educate folks!
  We’re not just passionate about providing free education on the couch; we love to help folks everywhere! If you have an event coming up and would like us to share our knowledge with your audience, contact us today!  

• 2025 Summer Series shoutout!  
  Help us to normalise money conversations! Come on the couch, share your financial freedom journey, and help us inspire others. Send us your story now >>  

• Resources from Ben’s “What’s Making Property News”:  Corelogic’s September Hedonic Home Value Index 

 

Timestamps

• 0:00 – From Dairy Farmer’s Daughter to Real Estate Empire! – Chat with Megan Rovers 
• 1:25 – Join The Property Couch team, 2025 Summer Series shoutout and Free Report Alert!  
• 6:08 – Mindset Minute: The 2 differences between people who make their dreams come true and those who don’t. 
• 7:55 – Welcome Megan Rovers!  
• 8:46 – How did she create an incredible real estate empire from a background in law?  
• 9:46 – Money Story: “If it was raining, we knew we could go on a holiday”  
• 12:18 – What was it like growing up in a dairy farmer family?  
• 15:24 – How did those business lessons shape her personal finances?  
• 19:35 – The leap from law to loving real estate  
• 22:15 – First experiences with Armstrong Creek: Buying with only 140 houses in the area?! 
• 24:46 – The pivot from established to green field subdivisions  
• 27:31 – From first jobs selling Off the Plan to building a real estate empire  
• 31:48 – With no experience in real estate, how did Armstrong Real Estate flourish?  
• 34:19 – Finishing her law degree while building an empire  
• 39:22 – Juggling multiple hats: How did Megan navigate tough times?  
• 41:51 – Breaking into the Boys Club: “I’ve never looked at it as a problem.”  
• 45:15 – Building clients for life and a holistic service  
• 49:29 – Megan’s “non-traditional” property journey: 5 houses to reach her dream home!? 
• 54:23 – The buying demographic in Armstrong Creek  
• 56:07 – Are interest rates impacting investors in this area?  
• 58:44 – Why should people invest in Geelong?   

And… 

• 1:02:36 – Thank you Megan! What a resilient and remarkable guest  
• 1:05:14 – Lifehack: How to avoid pesky ads!   
• 1:08:18 – WMPN: Corelogic’s September Hedonic Home Value Index